From Willow Park
Sixty years of exclusive focus generates a point of view. The association sector is changing — in its leadership, its technology, its back-office economics, and its strategic complexity. Below is a selection of perspectives and announcements from the Willow Park team and our portfolio companies.
Willow Park Actively Pursuing Acquisitions Across the Association Services Ecosystem
Willow Park Companies is actively evaluating acquisition opportunities across all three layers of the association services ecosystem — back-office and operational services, association management, and strategy advisory. Founders and operators interested in a conversation are encouraged to reach out directly.
Willow Park Publishes Sector Outlook: The Back-Office Revolution in Association Management
Willow Park’s investment team published its annual sector perspective, examining the rapid shift toward outsourced back-office solutions among trade associations and the implications for technology adoption, workforce models, and member value delivery across the sector.
Charter Oak Advises on Association Sector’s Most Consequential Leadership Transition of the Year
Charter Oak, Willow Park’s association strategy advisory portfolio company, provided counsel in connection with one of the largest CEO transitions in the association sector — advising the board on executive search framing, interim governance, and strategic repositioning ahead of new leadership.
Strategic Association Solutions Grows Back-Office Portfolio to 60+ Associations
SAS, Willow Park’s back-office solutions portfolio company, reached a milestone of more than 60 membership-based associations served — reflecting growing demand from associations of all sizes for expert, outsourced accounting, technology, payroll, and design services.
NorthStar Association Management Launches with Flexible, Senior-Level Support Model
Willow Park portfolio company NorthStar officially launched its full-service and fractional association services practice, offering boutique service and big-picture thinking to small and mid-sized trade associations and professional societies seeking an alternative to large, impersonal AMC relationships.